BLACK HILLS ENERGY SERVICES (BHES)
Moore Creative partnered with the BHES internal team to develop strategy with the objective of testing messaging and honing communications to increase consumer and corporate selection of BHES during the Choice Gas enrollment period. Direct mail, digital ads, landing pages, emails, mobile advertising and social media efforts were frequently adjusted based on discoveries made throughout the campaign.
The results? BHES outsold their nearest competitor by 2.4 times and increased overall market share by 4%. Many of BHES's nearest competitors saw a decrease this year due to increased competition.